Cosmopolitan Under Fire for Calling Cancer a Hot New Weight Loss Trend

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This has been a bad week for brands, between Kendall Jenner’s viral Pepsi ad and United Airlines forcing a man off a plane.

And now, we can add Cosmopolitan magazine to the list.

This morning, the fashion industry staple tweeted out this story:

c9jdmarwaamy020 Cosmopolitan Under Fire for Calling Cancer a Hot New Weight Loss Trend

This is not a good look. Twitter

It sounds like generic clickbait—until you read the story itself, which is the heartbreaking tale of Simone Harbinson. The Melbourne, Australia native was diagnosed with malignant carcinoid tumor of the appendix, a rare form of cancer. A series of complications (including back surgery) prolonged her recovery, though her cancer surgery was successful.

One complication of Harbinson’s illness was that she gained 35 pounds. So she purchased The Bod, a 12-week diet plan which balances protein, fat and carbs. Because of her health issues, she couldn’t complete the fitness component of the program—so she did indeed lose 44 pounds without a single gym session.

“Simone’s weight loss success is proof that anyone can lose weight without breaking a sweat simply by eating more mindfully,” the article concludes.

While this is technically true, the fact that Cosmopolitan framed cancer as a hot new weight loss trend rubbed many readers (especially cancer survivors) the wrong way.




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